Restaurant: Impossible
is a cable television show about professional chef (and also, professional
black shirt wearer) Robert Irvine, who takes abysmal, failing restaurants that
exist in every city (come on, you know that one
place in town, right?), makes over the menu, chews out the staff, guts the
whole damn place, and reopens it, “saved,” to a packed house that adores the
new décor and the revamped menu.
There are too many good things about this show to list,
chief among them, the chef himself, Robert Irvine. When I think of black shirt
wearing, British TV personalities known for their sharp tongues and basic
ability to not suffer fools or tolerate bullshit, I am not alone in thinking of
Simon Cowell. Well take Simon Cowell, put him on an extremely demanding
weightlifting program, teach him how to cook, and shape a whole show around
him. RI is sort of like that.
The show opens with what can only be described as a “barely
above the quality of claymation” green screen depiction of Irvine crossing his
arms and walking about while a black car and sparks are generated at cartoonish
levels (spies and Mission Impossible, get it?).
And then one of the best and perhaps least known quarter
hours of television unfolds upon us, as Irvine surveys the current condition of
the restaurant. There will be blood.
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The only time I've seen him wearing not black. |
In the episode I’m randomly recapping, Irvine describes a
stumpy-looking owner who has a “Country Fare” restaurant that is completely
failing. The owner is 520k in debt, has no formal training as a chef or
manager, and has generated one profitable month in the restaurant’s 5.5 year
existence. This is akin to me opening a rocket science and cold fusion combo
business tomorrow. I don’t know what it is about the food industry, but
everyone thinks they can do it, and they usually go broke trying. Imagine “that
place” again in your hometown (again, seriously, you know the one). How many
times has it reopened under another name? How many owners fail and sell to a
new owner that DEFFINITELY thinks if they just served, say, Mexican fare
instead, it would be a smashing success? “The bottom line is, I don’t make good decisions,” says the
owner, in a sort of understatement.
Observation: “Country Fare,” as a name, offers us insight
into the creativity and “sizzle factor” that this particular owner can
generate. I believe he chose this name over the others on his short list,
including “Use Forks and Spoons to Eat” and “Menu of Things to Order.”
And just to note, I believe you have to sell a hell of a lot
of hash browns to earn back 520k.
But our black clad hero rides to the rescue, but he enters
through the kitchen, offering the beginning of what I call the “restaurant
patron fantasy.” We have all had bad experiences at eating establishments,
right? Bad service, bad food, rude employees, a hair in your taco, things of
that nature. I don’t think a lot of us say much, we just bury it deep inside
where our darkest pain resides, and decide to never eat there again.
Through Irvine, we fulfill the fantasy of stalking the
restaurant, pointing out all the crap that’s wrong, and yelling at people about
it. Maybe yelling isn’t the right word; he’s stern as hell, but you never get
the feeling he’s trying to lambast anyone for drama’s sake. It’s a genuine
frustration. The man truly expects more from these people. It’s sort of breathtaking.
In this episode, he enters through the kitchen and utters
some combo of the following: “Yuck, dirt, flies, disgusting, smell, not
hygienic, dirt, failure, abysmal, disgusting (again).” Talks to the owner:
“Mess hall, cluster of crap, bland, dingy, yuck (again), drab.”
Now, onto his sampling of the menu. Something about hearing
a guy order almost everything off the menu as a waitress scrawls it down is
strangely entertaining. The funny thing is, the built-like-stone Irvine could
eat it all. He interviews customers about the food as he waits. Customers (why
are they there?) hate the food. He regards the food on his table. Sighs.
Samples it all.
Here we have a professional chef eating “Pigs in a Blanket”
and that itself is simply worth your time. The biscuits have the flavor and
hardness of urinal pucks, if I am to believe the look on his face. As he
samples the fried baloney (I refuse to spell it with a G) he simply . . . I
don’t know . . . reacts. It looks like he’s having a stroke. On to the “Breakfast
in a Cup.” (Interpolation: If this owner somehow originated the idea of putting
as many disgusting foods as possible in one container, he could probably earn
his money back by suing KFC since they stole his idea with their “famous
bowls.”) Irvine tastes what appears to be a mixture of eggs, ham, and some sort
of gravy-like product. I don’t know, it’s white, it looks like it wants to be
gravy some day. He spits in the napkin. Now, this is television. You’re
probably thinking, “He’s just being dramatic.” Look, I fucking believe this guy right now. He should
simply walk out. He should say, “Yes, this is impossible” and get on with his
life. That he is volunteering to spend 2 days dealing with this shit, he should
get a medal. I’m completely serious.
Completely awesome bonus moment: Irvine forces the owner to
taste the breakfast in a cup. Irvine says it’s almost pure salt. The owner
takes a greedy bite, says that he tastes sausage gravy, sausage, and ham.
Irvine mentions the salt. “My sense of smell and taste were completely
destroyed in an oil fire,” is the owner’s response. It’s a sad moment, in a
way, since he is a former Marine. But, I have to get this straight: they were
destroyed just enough for you to taste the sausage and the gravy and the ham,
but not the salt? Selective destruction? I’m sure there is a scientific reason
for this. I’m not looking it up. And just to note, yes, a guy with no restaurant
experience, no tastebuds, and no sense of smell decided to get into the
business of selling people superior food. Okay then. Moving on.
Now comes the impossible part, the rebuild of the
restaurant. Having seen this show at least twice before, I’m absolutely sure
this “impossible” mission is truly mission “one hundred percent happening.” How
much drama can they plug into this show when we know the ending? Well for one,
the impossible is sort of a voluntary impossible, since the 2 day deadline is
self-imposed to create drama. They schedule a “grand reopening” and work to
meet the deadline. The budget is similarly constrained, capped at ten grand. If
our owner could somehow borrow 520k, I’m pretty sure he could come up with an
extra two grand if it came to that, right? Not on this show. Irvine treats that
budget like a mom from one of those couponing shows.
We get a half hour of our black-clad hero stalking about,
instilling a sense of motivational panic in his designer, his home improvement
expert, and the restaurant staff. At no point does he sound forced. Either he’s the world’s
best actor or the guy literally gives the ultimate shit about the places he’s
trying to save.
Highlight: When Irvine shows the overmatched kitchen staff
how to cook some new menu items. I imagine if I shot around with Michael
Jordan, it would be sort of like this, only with cooking. The look in the
kitchen staff’s face says, “How in the hell am I supposed to make this when
you’re gone?” Our “breakfast in a can” crew is now staring at him as he makes
bananas foster French toast at blinding speed with precision skill. I want to
eat my TV at this point. He shows them how to cook a hamburger and how to bake
an apple pie. Like anyone who’s the best at what they do, they make the
difficult look easy and the easy look impressive. It’s not watching a pro cook
a few basics that’s engrossing, it’s watching someone who will literally go
broke if they don’t learn to cook watching a pro cook that’s engrossing. When
they taste it, their face says “Oh my God this is actual food, now I remember.”
He forces them to call him “Chef,” as if it’s a military
rank. In the culinary industry, I think it is. I hope so. The cries of “Yes,
Chef!” bring a smile to my face.
Day 2 unfolds. He arrives in the morning, and it must be
cold because instead of a black polo shirt he’s wearing a black fleece. This
guy is taking the Johnny Cash dress code to the next level.
Of course everything is behind schedule. Of course things
aren’t going right with the remodel. Of course we are shown how the kitchen
staff completely fails at recreating his menu items as he cries out “This is
garbage, do it again!” Yes, Chef. Of course there’s no way they’re going to be
ready for the grand reopening. I wonder, will they somehow pull it all together
at the last minute and save the place? Does a bear shit in the woods?
He explains the concept of a taster. Since the owner isn’t
exactly good to go in that department, he tests the kitchen staff to see who
has the best palette. He gives them a vinegarette. What do they taste?
“Vinegar.” Brilliant. Shockingly, the gal who runs the kitchen is an idiot
savant at food tasting. She picks up capers at one point. I’m not sure I could
identify a caper if you gave me capers to eat and told me they were capers.
Robert’s big marketing hook is to implement a pie eating
contest for the restaurant. Eat the whole pie in 5 minutes, get your name on a
wall. Can’t eat it? Pay for the whole thing. He calls it a win-win. I agree,
since I’d be eating pie either way. Say what you will about snooty cooks from
Britain, they know how to appeal to middle America.
By some miracle of television editing, the diner goes from
30 percent complete to 100 percent perfect within minutes of the opening.
The owners are literally blown away by the remodel. You can
tell when someone’s shitting you, and they’re not. Just like the staff was
blown away by real food, this guy’s shocked that his diner now looks like an
actual diner.
The line is out the door. Something tells me this is less
about the Country Fare reopening and more about the fact that Irvine is inside
and they might get on television.
Do I really have to mention that everyone loves the remodel,
loves the food, would come here again, et al?
But what happens after Irvine leaves the restaurant in the
owner’s hands again? A white-lettered crawl updates us. County Fare is still
open and is moving in a positive direction, a footnote happy ending that is
about as vague as you can get. I should call Country Fare right now and ask for
Breakfast in a Can, just to see if they bite.
The bottom line is, America is addicted to reality
television, most of which isn’t real. Chef Robert Irvine is about the most
genuine reality TV star you’re ever going to encounter, and in today’s cultural
landscape, that means something.
1 comment:
You got the name of the restaurant right once. County Fare.
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